Hi, I'm Liz, a creative director who builds how brands show up in the world: the spaces people walk into, the cultural moments they remember, and the systems that make them scale.

My foundation in architecture and interiors taught me to think in details: the ones people may never consciously notice, but always feel. That's how I approach brand experience: as something sensory, specific, and built from the smallest moments up.

Most recently, I led Brand Experience & Creative Marketing at Rivian, joining in 2019 as one of the early creative leaders before the brand had launched its first vehicles. Over nearly seven years, I built and scaled the in-house design and experience practice, leading the team through multiple stages of growth, restructure, and organizational change.

That work helped define how Rivian showed up in the world, across environments, retail, charging, cultural activations, partnerships, social-first moments, and the systems that connected physical presence to awareness, community, and measurable demand.

Before Rivian, I co-founded Assembly Design Studio in San Francisco, a multidisciplinary practice that joined CannonDesign in 2018. And prior to that, I spent six years at Studio O+A designing tech offices for Uber, Square, Meraki, and many others.

The work I'm proudest of lives at the intersection of design, cultural, and genuine connection to place. That's what I'm here to build.

LEED Accredited Professional. B.F.A., Cornish College of the Arts. Based in Seattle.

Selected work is available upon request.

If you’d like to see projects, case studies, or examples of my work, please get in touch.